Archives for : February2016

NEW JOYA RED HALF CORONA AVAILABLE IN THE US

NEW JOYA RED HALF CORONA AVAILABLE IN THE US

Joya Red half corona

Esteli, Nicaragua – Joya de Nicaragua has announced that the Joya Red Half Corona (3¾ x 46) is now available for sale in the U.S. Joya de Nicaragua introduced this new vitola to the Joya Red cigar line last September during the Inter-Tabac trade show held in Dortmund, Germany. It had only been available in the European market until now.

The Joya Red Half Corona is designed to satisfy the contemporary smoker’s desire for a quick, but extremely pleasurable smoke. Joya maintained the same lower priming Nicaraguan tobacco blend as the rest of the Joya Red line. This new vitola comes in boxes of 20 cigars and 5 count “petacas”.

Joya Red is a medium strength smoke packed with flavor, outstanding construction and sharp burn. The brand was originally released in July 2014 as an invitation to rediscover Joya’s modern and fun side (#REDiscoverJoya) from the hands of its young executive team. It has quickly gained popularity with contemporary consumers, making it Joya de Nicaragua’s second best selling brand in the US market in only a year and a half.

About Joya de Nicaragua, S.A.

JOYA DE NICARAGUA S.A., is a family owned, Nicaragua-based cigar factory that handcrafts traditional cigars for the premium luxury cigar market. Founded in 1968, it is Nicaragua’s oldest cigar factory in operation and home to the legendary JOYA DE NICARAGUA® brand of cigars. JDN is regarded by many as the patriarch crafter of robust, unique puro blends of locally grown black tobaccos, and its cigars are sold in more than 40 countries around the world. JOYA DE NICARAGUA® and CUATRO CINCO® are registered trademarks of JOYA DE NICARAGUA S.A. For more information, please visit www.joyacigars.com

About Drew Estate

Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”TM, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Kentucky Fired Cured, Liga Privada, MUWAT, Natural by Drew Estate, Nica Rustica, Nirvana, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, and Java by Drew Estate.

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Black Label Trading Co. Joins Boutiques United

FOR IMMEDIATE RELEASE:

Black Label Trading Co LogoFebruary, 9, 2016 – Vineland, NJ: Boutiques United is pleased to announce Black Label Trading Co. and it’s small-batch brand, Black Works Studio, will be joining as a distributed brand.

“Black Label embodies what we view as a successful boutique cigar company. They not only make a fantastic product, but their leadership team has the drive to get it into the hands of cigar smokers.” noted BU owner Scott Zucca. “The vision, character, and integrity of the BLTC team is a perfect fit in the Boutiques United family.”

Black Label Trading Co. was founded in 2013 with a focus on unique blends of small batch hand-crafted cigars. In 2015, BLTC launched their factory, Fabrica Oveja Negra, in Esteli, Nicaragua.

“We are very excited to be on board with Boutiques United. With both Black Label Trading Co. and Black Works Studio growing rapidly, moving sales and distribution to BU is a natural next step in the growth of our company.” stated BLTC owner James Brown.

BLTC and BLK WKS products are warehoused at the Vineland, NJ facilities and are available now for purchase through the Boutiques United sales force.

“Joining Boutiques United is an opportunity for us to continue focusing on what’s most important—making good cigars!” added co-owner Angela Brown.

James and his family will continue full-time in Esteli, Nicaragua managing operations at Fabrica Oveja Negra.

Black Label Trading Co./Black Works Studios join Ezra Zion, Nomad Cigars, 1502 Cigars, and Emilio Cigars as BU distributed brands.

For more information visit www.BoutiquesUnited.com

Boutiques United

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February 3, 2016

VILLIGER CIGARS NORTH AMERICA NAMES RENE CASTANEDA AS NEW PRESIDENT

Villiger Logo

(Miami, Florida) February 2, 2016— Villiger Cigars North America proudly names Rene Castaneda as their new President. In this new role, Castaneda will oversee all aspects of US operations, including sales and marketing. Castaneda will work in tandem, with managing director, Michael Blumendeller. Villiger Cigars North America goes forward with their plans to restructure and stay true to their commitment of providing the cigar industry with the best quality cigars.

rene castaneda

Rene Castaneda has an expansive tenure in the premium cigar industry where he was previously the Vice President of Sales & Marketing for Miami Cigar & Co. Most recently, he held the same position for the Orleans Group International and spearheaded the hugely successful Dram Cigars for Whiskey campaign. Castaneda is an Industrial Engineer with extensive knowledge in operations, distribution, logistics and inventory management.

 Rene Castaneda stated:” It is truly an honor to be chosen for this position, at a company so rich in history. We plan on being an innovative company while bringing Villiger back to its roots. I have all the confidence that Villiger Cigars North America will soon be the standard. Our plan is to develop brands that connect with the consumers while working alongside retailers, and all partners, providing the best products and service. We want the consumer to know that Villiger Cigars has a deep history, originating in 1888, and represents the “original classic.”

The hiring of Rene Castaneda is one of the many changes occurring at Villiger Cigars North America. One of many announcements in the near future will include changes in the Villiger Cigars North America portfolio which will encompass new premium cigar brands.

Michael Blumendeller, Managing Director for Villiger Cigars North America states:” Mr. Heinrich Villiger is as committed as ever to the U.S. market. We are looking forward to bringing back VCNA headquarters to Miami. Rene is a true cigar man and there is no doubt, that he will represent the Villiger Cigar brand with passion, and respect.”

ABOUT VILLIGER SONS LIMITED AND VILLIGER NORTH AMERICA:

Villiger Sons Limited was established in 1888 by Jean Villiger in the small town of Pfeffikon, Switzerland, where Villiger remains headquartered to this day. The company manufactures and sells more than 1.5 billion cigars annually, world-wide. Today, under the leadership of Heinrich Villiger, the company prides itself in its commitment to quality, in all their products made in many countries around the globe.

Villiger Cigars North America was established to service the premium cigar enthusiast primarily in the United States. With production from some of the most respected manufacturers in Dominican Republic, Central America and elsewhere, it is the goal of the company, to introduce the finest smoking experience a premium handmade cigar has to offer. Today, and in the future, one can rest assured that when they choose a Villiger cigar, the quality of the leaf, the manufacturing, and even the packaging will be second to none.

For media inquiries and interviews, please contact Creativas Group at: info@creativasgroup.com.

Follow the NEW Villager Cigars North America on social @VilligerCigarsNorthAmerica #TheOriginalClassic

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